Case Studies
Michael Port
The Goal:
To change the conversation in the speaking industry on how to inspire an audience
To publish and launch his book, Steal the Show, with maximum visibility and impact
To grow the Heroic Public Speaking brand and business
“Anyone can become a “bestseller for a day,” but it’s much harder to design a launch that leads to readers talking about your book weeks, months or even years later. Elizabeth is the rare strategist who will not only help you launch your book with maximum impact but will also insure that you’re on track to becoming a recognized leader in your industry. Thanks to Elizabeth, Steal The Show launched as a Wall Street Journal Bestseller and has become a go-to title for speakers and leaders who want to influence their audience. Additionally, maybe most importantly, Elizabeth is the most trustworthy and honest person you’ll ever meet. She’s also the hardest working. ”
-Michael Port
What Did We Create?
Created the strategy for a full-scale national launch, including an online campaign, podcast launch and in-person book tour
Developed key messaging and positioning for all aspects of the launch
Designed bonus offers and bulk sales strategy
Quarterbacked the launch team to help prioritize execution and adapt key strategies in response to real-time opportunities
Developed strategic partner relationships to secure online and offline promotion
Led a volunteer book launch team of 125 people who helped with podcast reviews on iTunes, book reviews on Amazon and promotion of the book and podcast across social channels.
The Result
Steal The Show became a Wall Street Journal and USA Today bestseller
Introduced Steal the Show and the Heroic Public Speaking brand to several new industries and new audiences
Success of the book led to additional business for Heroic Public Speaking, including HPS Live attendees and new corporate clients
Joey Coleman
The Goal:
To launch Never Lose A Customer Again as a national bestseller
To shift the industry conversation around customer experience
To grow his platform as a keynote speaker and recognized thought leader
What Did We Create?
Developed strategy for a full-scale national launch
Provided high-level feedback and edits to marketing materials and messaging
Created a strategic partner outreach plan to secure online and offline promotion
Designed bonus offers and bulk sales strategy
Quarterbacked the launch team to help prioritize execution and to adapt key strategies in response to real-time opportunities
Coordinated the launch strategy and timing with Joey’s publisher
The Result
Never Lose A Customer Again became a #2 Wall Street Journal and USA Today bestseller
Secured specific invitations for Joey to promote the book, including an “Author Reads” session at SXSW and guest interview for Entrepreneur.com.
Debbie Reber
The Goal:
To change the conversation around how the world views neurodiverse children
To publish and launch her book, Differently Wired, with maximum visibility and impact
To develop a wider audience for her message, TILT Parenting podcast and book
To grow her platform as a speaker and recognized expert
What Did We Create?
Created an overall strategy to help Debbie launch the book on a national scale, including an online campaign and in-person book tour across several major markets.
Developed new language and positioning for Debbie's message, book and keynotes
Expanded and upgraded her online presence and social channels
Cultivated strategic relationships with key influencers and leaders in her category
Secured endorsements from leading authors and experts
Created a strategic partner outreach plan to secure online and offline promotion
Designed the strategy for Debbie’s Book Launch Team to help with book reviews on Amazon and promotion of the book and book tour across social channels.
Identified and helped secure influential guests for her TILT Parenting podcast
The Result
Differently Wired became an Amazon bestseller in multiple categories
Success of the book led to additional media opportunities, podcast interviews and speaking engagements, including a FB live interview with the Today Show’s Parenting page.
Seth Godin & Portfolio Publishing
The Goal:
To amplify Seth's own marketing campaign for the launch of his book, Meatball Sundae
To identify creative, cutting-edge ways to spread the message that aligned with the ideas in his book
To reach new audiences outside of his existing tribe
What Did We Create?
Created a new medium to feature Seth in conversation with other influential thought leaders
Identified leading authors in similar fields and persuaded them to take part in the series of virtual events
Facilitated five virtual roundtable discussions on the key themes in the book
Encouraged each thought leader to promote the free event to their own followers, thereby "mashing up tribes"
Designed incentives that were announced at the end of each event to drive book sales
Created fresh, new content around the book, which was recorded and distributed to the over 7000 people who registered for the series
The Result
14 influential thought leaders actively promoted the book to their tribes
The book was introduced to an audience of over 800,000 targeted potential buyers during the launch
Over 7000 people registered for the virtual series and received new content around the book
The virtual series helped contribute to Meatball Sundae becoming another best seller for Seth
Barbara Trautlein
The Goal:
To grow her platform as a thought leader and recognized industry expert
To publish and launch her book around the unique message of Change Intelligence (CQ)
To expand her business model and visibility as a keynote speaker
“Thanks to Elizabeth, my vision of being a recognized thought leader for Change Intelligence is now a reality. Even before I had a book, she saw what was possible for my message and gave me the strategy I needed to launch my book and grow my platform as an author, speaker and strategist. All of this has lead to repeat speaking engagements, top-tier clients, and unique opportunities I wouldn’t have had before. I couldn’t have done it without her!”
— Barbara Trautlein
What Did We Create?
Created new language and positioning for Barbara’s message and book
Expanded her online platform and presence on social media
Designed an overall strategy to help Barbara publish and launch her book
Secured high-profile endorsements for the book, including Jim Kouzes and Rosabeth Moss Kanter
Developed strategic partnerships with several key industry associations, conferences and groups
Created an ongoing follow-up strategy to help spread the message and build her brand after the launch
Redefined her business model to focus more on specific offerings related to the book, including keynotes, workshops, and a CQ certification program
The Result
Success of the book led to additional speaking, media and partnership opportunities
Increased demand as a keynote speaker at national conferences and industry events, including several repeat engagements
Introduced the Change Intelligence (CQ) assessment to leaders across multiple industries and organizations
Created a CQ certification program for leaders and practitioners interested in using the system with their organizations and clients
Introduced Change Intelligence (CQ) to MBA and graduate-level courses at leading institutions, including Northwestern University
Carol Roth
The Goal:
To become a recognized thought leader in the small business space
To publish and launch her book, The Entrepreneur Equation, with maximum visibility and impact
To use the success of the book to grow her platform as a national TV and media expert
“I hired Elizabeth to help me quarterback my book marketing strategy and launch. Those who know me know that I have the highest standards and I say in all sincerity that Elizabeth was an amazing partner who shares full credit for the book’s success. As an added bonus, some of my most meaningful professional and personal relationships have come as a result of introductions provided by Liz. I give her and her work my fullest endorsement.”
—Carol Roth
What Did We Create?
Developed new language and positioning for Carol's message and book
Introduced her to a new publisher that was more aligned to her business model and goals
Expanded her platform and digital footprint – including social media
Cultivated strategic partnerships with thought leaders and groups to help spread the message
Created an overall strategy to help Carol launch the book on a national scale
The Result
Carol's book became a New York Times Best Seller
Success of the book led to additional media opportunities and speaking engagements
Carol grew her national platform as a media expert
Les McKeown
The Goal:
To launch his book, Predictable Success, on a national scale
To develop a wider audience for his message
To grow Predictable Success into a national brand
“If you’re serious about making a lasting impact, there’s no one better than Liz. She not only understands what it takes to become a recognized thought leader in today’s market, she’ll give you the strategy you need to get there. She helped me grow my message into a national brand, which has led to significant keynotes, consulting, media and more. I can’t recommend her highly enough!”
— Les McKeown
What Did We Create?
Developed new language and positioning for his message and book
Expanded his platform and digital footprint – including social media
Secured endorsements from leading executives and thought leaders
Developed an interview series that enabled Les to build relationships with other influential authors, including Michael Port and Keith Ferrazzi
Designed the overall strategy for the book launch
The Result
Predictable Success became a Wall Street Journal and USA Today Best Seller
Introduced the Predictable Success brand to new industries and new audiences
Success of the book led to new consulting opportunities, speaking invitations and more