To launch Never Lose A Customer Again as a national bestseller
To shift the industry conversation around customer experience
To grow his platform as a keynote speaker and recognized thought leader
What Did We Create?
Developed strategy for a full-scale national launch
Provided high-level feedback and edits to marketing materials and messaging
Created a strategic partner outreach plan to secure online and offline promotion
Designed bonus offers and bulk sales strategy
Quarterbacked the launch team to help prioritize execution and to adapt key strategies in response to real-time opportunities
Coordinated the launch strategy and timing with Joey’s publisher
Never Lose A Customer Again became a #2 Wall Street Journal and USA Today bestseller
Secured specific invitations for Joey to promote the book, including an “Author Reads” session at SXSW and guest interview for Entrepreneur.com.
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