Joey Coleman


The Goal:

  • To launch Never Lose A Customer Again as a national bestseller

  • To shift the industry conversation around customer experience

  • To grow his platform as a keynote speaker and recognized thought leader

What Did We Create?

  • Developed strategy for a full-scale national launch

  • Provided high-level feedback and edits to marketing materials and messaging

  • Created a strategic partner outreach plan to secure online and offline promotion

  • Designed bonus offers and bulk sales strategy

  • Quarterbacked the launch team to help prioritize execution and to adapt key strategies in response to real-time opportunities

  • Coordinated the launch strategy and timing with Joey’s publisher

The Result:

  • Never Lose A Customer Again became a #2 Wall Street Journal and USA Today bestseller

  • Secured specific invitations for Joey to promote the book, including an “Author Reads” session at SXSW and guest interview for

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Joey Coleman

Joey Coleman

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