[VIDEO] A Better Path To Making An Impact As A Thought Leader

Are you called to change the conversation in your industry but exhausted by everything you feel you HAVE to do in order to get your message out there? Although growing your impact and income does take consistency and hard work, it doesn't have to lead to frustration and burnout. In this interview excerpt hear Elizabeth talk about a different approach that helps thought leaders realize their full potential.

#Authors #Speakers #ThoughtLeader


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[VIDEO] Why Is It So Hard To Find Your Unique Path As A Thought Leader?

With all the advice out there on which strategies will help you grow your impact and income, it's easy to lose your way. In this video, I share four filters you can use to customize your overall strategy and increase your chances of success.

#Authors #Speakers #ThoughtLeader


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[VIDEO] Are You Following Someone Else’s Path?

Whether you consider yourself to be an #author, #speaker or#thoughtleader, it's all too easy to feel like you're busy with marketing activity, but not really moving the needle. This midpoint in the year is a perfect time to stop and assess whether you're heading in the right direction for your message, audience and business model.


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[VIDEO] Why Your Book Launch Isn't the Finish Line | Day 5 of #BookLaunchTruths

In this final video in a 5-part series on #BookLaunchTruths, you’ll learn why your book launch isn’t the finish line - it’s starting point.

Although you want to use your time, money, and resources as best as you can leading up to the launch, many authors exhaust themselves and don’t have the stamina to continue promoting their book in the weeks and months that follow. If you want to change the conversation in your industry, you’ll need to maintain book sales and continue to grow your audience long after the excitement from the launch fades.

Watch video #5 for tips and strategies on how to build on the initial momentum from your launch and take steps to become a recognized leader in your category.


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[VIDEO] Why There is No One Size Fits All Book Launch Strategy | Day 4 of #BookLaunchTruths

In this fourth video in a 5-part series on #BookLaunchTruths, you’ll learn why there is no “one size fits all” book launch strategy.

Although it’s tempting to copy or model the book-launch strategies that your favorite influencers are using, the reality is that their strategies may not work for you. Not only it is likely that you have a different audience and business model than they do, but you’re probably at a different stage in your career as a thought leader.

Watch video #4 for tips and strategies on how to design a book launch that’s right for YOU - your audience, budget, and goals.


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[VIDEO] Why Book Launches Take A Lot Out of You | Day 3 of #BookLaunchTruths

In this third video in a 5-part series on #BookLaunchTruths, you’ll learn why launches can take a lot out of you (both physically and emotionally).

Regardless of how big your team or budget may be, there will always be more to do than you might think. Unexpected complications are a given, especially as you get closer to the actual launch. Not to mention, you’ll also encounter criticism and rejection along the way, which can impact your ability to confidently promote your book and inspire others to do the same.

Watch video #3 for tips and strategies on how to proactively manage the ups, downs, and uncertainties that can come from preparing for a book launch.

Click here to watch Day 4 of #BookLaunchTruths


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[VIDEO] Why Your Overall Book Launch Strategy Will Change Multiple Times | Day Two of #BookLaunchTruths

In this second video in a 5 part series on #BookLaunchTruths, you’ll learn why your overall book launch strategy will likely change multiple times before, during, and after the launch of your book.

It’s easy to get frustrated or disappointed when things don’t work out, but know that change is just a normal part of the book launch process. When you are agile and willing to adjust your strategies, you’ll not only save yourself a lot of stress and headaches, but you’ll also likely spot some new opportunities to sell books that you might not have seen before.

Watch video #2 for tips and strategies on how to adjust your strategy in real time to make the most of your launch.

Click here to watch Day 3 of #BookLaunchTruths


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[VIDEO] Why No One Strategy Will Make You A Bestseller | Day 1 of #BookLaunchTruths

In this first video in a 5-part series on #BookLaunchTruths, you’ll learn why no "one" strategy will make you a bestseller. 

After wrapping up the book launch for Joey Coleman's "Never Lose A Customer Again" (which ended up at #2 on the Wall Street Journal Business Bestseller list), I've been thinking about some of the realities of book launches that most authors only recognize after the fact. 

Just like you want to diversify your financial investments, it's good not to put all your launch strategies into one basket. For most authors, the reality is you won't know until AFTER the launch which strategies actually worked for you and which ones didn’t. 

Watch the video below for tips and strategies on how to create a well-rounded launch and maximize your efforts.


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[VIDEO] 3 Strategies for Creating Valuable Content Your Audience Wants

I had a chat with a client last week about his content strategy and the challenges of creating relevant content that audiences find to be valuable. 

Can you relate? Even when you have a powerful message to share, it can be difficult to find the right topics, approach and structure to share that message through articles, videos and podcasts on a day-to-day basis. 

I put together a short video for you with the three tips I shared with my client on how to create fresh, relevant content that you’ll be inspired to produce and that your audience will find useful and worth their time. 

(BTW, my client used these tips to create a new article that was a big hit with his audience.) 

Let me know what ideas you gain as a result of watching the video. Enjoy!

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P.S. What questions or challenges are you facing around growing your impact as a thought leader?  Reply to this email with your questions, comments and ideas so I can incorporate them in future articles and videos! 


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[Video] Behind the Author Interview with Jamie Notter and Maddie Grant

Did you catch the recent "Behind the Author" interview with Jamie Notter and Maddie Grant? It was a great discussion about the reality of publishing, launches, and what it takes to make a lasting impact as an author and thought leader

Here's what two attendees had to say about it:

 "You guys did a great job of sharing with truth and candor, which is really refreshing." 

 "Thanks for a provocative and insightful discussion!"

Click on the video above to watch the interview and hear the "inside scoop" on their overall strategy and how it impacted their publishing pathway, endorsements, launch strategy, bulk sales and more. You'll also gain some valuable insights that you can apply to your own book project and strategy for growing your impact as a thought leader. 

Once you watch the interview, I would love to hear your feedback and insights! You can leave your comments below or use the contact form here. Also, stay tuned for future interviews in the Behind the Author series!


Book Your 15-Minute Comp Session

I have a limited number of slots each month.  Please submit your name and email address below and I will get back to you with the times I currently have available.  All sessions will be booked on a first come, first served basis.

If you need to book a full strategy session, please click here.

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3 Tips from Michael Port's Heroic Speaking Event

I just returned from Michael Port's Heroic Public Speaking event - wow, it was incredible!  I've seen a lot in the "speaker training" world, but Michael's event is in a class of it's own.

As part of the event, I led two panel discussions on the "Business of Speaking" with six influential thought leaders you may know: Chris Brogan, John Jantsch, Scott Stratten, Bob Burg, Dorie Clark and Barry Moltz.

I put together a short video for you with three tips from the event that you can use to influence your audience, attract more speaking gigs and grow your impact as a thought leader.

Click on the image below to watch this short video.

P.S. If you have a message to share, I highly recommend you work with Michael. He's helped me become a much better speaker and he can do the same for you.


Book Your 15-Minute Comp Session

I have a limited number of slots each month.  Please submit your name and email address below and I will get back to you with the times I currently have available.  All sessions will be booked on a first come, first served basis.

If you need to book a full strategy session, please click here.

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[VIDEO] Quick Announcement + Invitation

I hope your year is off to a great start!

Also, I wanted to share a quick announcement and update with you - one that will help you expand your impact and results as a thought leader in 2015.

Click below to watch this short video (and time-sensitive invitation).


Book Your 15-Minute Comp Session

I have a limited number of slots each month.  Please submit your name and email address below and I will get back to you with the times I currently have available.  All sessions will be booked on a first come first served basis.

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