Here's what that crossroads often feels like:

• You're frustrated. You're doing the work, staying busy with activity, but you're not moving the needle the way you want to.

• You're confused. You know you're ready for that next level, but you're getting conflicting advice and you're not sure what to do.

• You're discouraged. You feel the urgency to make a greater impact, but you're not willing to follow conventional wisdom - and that makes the path forward even harder to see.

When you're at this crossroads, you need to know which direction to take. That's where the Thought Leader Diagnostic comes in.

This isn't another marketing audit or coaching session.
It's your GPS.

Succeeding as a thought leader requires knowing three things:

• Where you're starting from - your current stage as a thought leader and whether you're using the right strategies for where you are right now.

• Where you're heading - the right direction for your unique message, audience, and business model. Not someone else's path, but yours.

• How you're going to get there - a strategy that's tailored to you, combined with the operational capacity and decision-making clarity to actually execute it.

Because here's the truth: you can't change the game if you don't know your position on the field.

The Thought Leader Diagnostic helps you understand not just what's working and what's missing, but what needs to shift for you to grow your impact, visibility, and income - without burning out or spinning your wheels.

Promise and Benefits

The diagnostic identifies your stage and positioning as a thought leader and shines a light on your current mix of strategies so you know exactly where you stand - and what you need to do next.

There’s a multitude of benefits that clients receive when they invest in the Thought Leader Diagnostic, but the value for YOU boils down to these two:

#1: Your Immediate Benefits

Based on my experience, it's very likely you are not using your time and money in the most effective way to grow as a thought leader.

After the Thought Leader Diagnostic, you will immediately know what to keep doing, what to stop doing, what to change and what to do next. As a result, you'll sleep better at night, recoup wasted resources and see savings in your pocket as soon as we complete our sessions.

#2: Your Long-Term Results

Although those immediate results are really enticing, there's a more important benefit if you want to have staying power in your industry.

In a world where it's easy to lose your way, the Thought Leader Diagnostic is a compass and GPS for your career. When you understand YOUR current stage and location within YOUR big picture, it becomes crystal clear where you need to focus over the next 6 to 12 months.

Without this orientation and clarity, your path to reaching your full potential as a thought leader will take significantly longer than it needs to… if you get there at all.

How Does It Work?

Step 1: Thought Leader Intake Questionnaire

Once you book your session, I will email you a detailed questionnaire that is designed to identify your stage as a thought leader and how your current strategy aligns with your message, business model, and goals.

To get the most out of your diagnostic session, you'll want to devote some quality time to answering the questions.

Just by filling out the questionnaire, you'll begin to recognize what's working, where you have gaps and where you need strategic direction to expand your results and reach.

Step 2: Thought Leader Diagnostic: Live Sessions

Building on the answers you provide in the intake questionnaire, you will receive three live diagnostic sessions where we will not only confirm your current location and stage as a thought leader, but also identify what's working, what's missing and what needs to change so that you can follow the unique strategy that's required for you to maximize your impact, visibility and income.

Session One: Positioning (90 minutes)
We'll review and assess your current positioning - including your message, audience, and business model - in relation to your overall goals. We will identify areas of development and specific next actions to support you in growing your visibility and impact with your audience and industry.

Session Two: Strategy (90 minutes)
We'll review and assess your current mix of strategies and tactics across your platform, including content strategy, website, speaking, publishing, traditional media, and strategic relationships. We'll discuss what's working, what's not, where you have gaps and untapped opportunities, as well as priority areas and specific next actions so you know where to focus your energy and resources.

Session Three: Execution (60 minutes)
We'll assess your ability and capacity to execute on the custom plan we’ve developed for you by evaluating your current operational systems, team support, resources, and decision-making capabilities. 

By the end of the diagnostic, you'll have a comprehensive understanding of your unique direction and where to focus your time, money and energy over the next 6 to 12 months. As a result, you'll gain clarity and peace of mind, knowing you're following the right strategies for YOU instead of spinning your wheels.

To support you in executing your plan, you will receive a summary report as well as recordings and transcripts of all three live sessions.

Have Questions?

Do you have questions about how the Thought Leader Diagnostic can accelerate your impact and income?  Click here to send me an email and I will get back to you.