[VIDEO] Are You Following Someone Else’s Path?

Whether you consider yourself to be an #author, #speaker or#thoughtleader, it's all too easy to feel like you're busy with marketing activity, but not really moving the needle. This midpoint in the year is a perfect time to stop and assess whether you're heading in the right direction for your message, audience and business model.


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[VIDEO] Why Your Book Launch Isn't the Finish Line | Day 5 of #BookLaunchTruths

In this final video in a 5-part series on #BookLaunchTruths, you’ll learn why your book launch isn’t the finish line - it’s starting point.

Although you want to use your time, money, and resources as best as you can leading up to the launch, many authors exhaust themselves and don’t have the stamina to continue promoting their book in the weeks and months that follow. If you want to change the conversation in your industry, you’ll need to maintain book sales and continue to grow your audience long after the excitement from the launch fades.

Watch video #5 for tips and strategies on how to build on the initial momentum from your launch and take steps to become a recognized leader in your category.


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[VIDEO] Why There is No One Size Fits All Book Launch Strategy | Day 4 of #BookLaunchTruths

In this fourth video in a 5-part series on #BookLaunchTruths, you’ll learn why there is no “one size fits all” book launch strategy.

Although it’s tempting to copy or model the book-launch strategies that your favorite influencers are using, the reality is that their strategies may not work for you. Not only it is likely that you have a different audience and business model than they do, but you’re probably at a different stage in your career as a thought leader.

Watch video #4 for tips and strategies on how to design a book launch that’s right for YOU - your audience, budget, and goals.


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[VIDEO] Why Book Launches Take A Lot Out of You | Day 3 of #BookLaunchTruths

In this third video in a 5-part series on #BookLaunchTruths, you’ll learn why launches can take a lot out of you (both physically and emotionally).

Regardless of how big your team or budget may be, there will always be more to do than you might think. Unexpected complications are a given, especially as you get closer to the actual launch. Not to mention, you’ll also encounter criticism and rejection along the way, which can impact your ability to confidently promote your book and inspire others to do the same.

Watch video #3 for tips and strategies on how to proactively manage the ups, downs, and uncertainties that can come from preparing for a book launch.

Click here to watch Day 4 of #BookLaunchTruths


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[VIDEO] Why Your Overall Book Launch Strategy Will Change Multiple Times | Day Two of #BookLaunchTruths

In this second video in a 5 part series on #BookLaunchTruths, you’ll learn why your overall book launch strategy will likely change multiple times before, during, and after the launch of your book.

It’s easy to get frustrated or disappointed when things don’t work out, but know that change is just a normal part of the book launch process. When you are agile and willing to adjust your strategies, you’ll not only save yourself a lot of stress and headaches, but you’ll also likely spot some new opportunities to sell books that you might not have seen before.

Watch video #2 for tips and strategies on how to adjust your strategy in real time to make the most of your launch.

Click here to watch Day 3 of #BookLaunchTruths


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[VIDEO] Why No One Strategy Will Make You A Bestseller | Day 1 of #BookLaunchTruths

In this first video in a 5-part series on #BookLaunchTruths, you’ll learn why no "one" strategy will make you a bestseller. 

After wrapping up the book launch for Joey Coleman's "Never Lose A Customer Again" (which ended up at #2 on the Wall Street Journal Business Bestseller list), I've been thinking about some of the realities of book launches that most authors only recognize after the fact. 

Just like you want to diversify your financial investments, it's good not to put all your launch strategies into one basket. For most authors, the reality is you won't know until AFTER the launch which strategies actually worked for you and which ones didn’t. 

Watch the video below for tips and strategies on how to create a well-rounded launch and maximize your efforts.


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