Michael Port
“Anyone can become a “bestseller for a day,” but it’s much harder to design a launch that leads to readers talking about your book weeks, months or even years later. Elizabeth is the rare strategist who will not only help you launch your book with maximum impact but will also insure that you’re on track to becoming a recognized leader in your industry. Thanks to Elizabeth, Steal The Show launched as a Wall Street Journal Bestseller and has become a go-to title for speakers and leaders who want to influence their audience. Additionally, maybe most importantly, Elizabeth is the most trustworthy and honest person you’ll ever meet. She’s also the hardest working. ”
The Goal:
To change the conversation in the speaking industry on how to inspire an audience
To publish and launch his book, Steal the Show, with maximum visibility and impact
To grow the Heroic Public Speaking brand and business
What Did We Create?
Created the strategy for a full-scale national launch, including an online campaign, podcast launch and in-person book tour
Developed key messaging and positioning for all aspects of the launch
Designed bonus offers and bulk sales strategy
Quarterbacked the launch team to help prioritize execution and adapt key strategies in response to real-time opportunities
Developed strategic partner relationships to secure online and offline promotion
Led a volunteer book launch team of 125 people who helped with podcast reviews on iTunes, book reviews on Amazon and promotion of the book and podcast across social channels.
The Result:
Steal The Show became a Wall Street Journal and USA Today bestseller
Introduced Steal the Show and the Heroic Public Speaking brand to several new industries and new audiences
Success of the book led to additional business for Heroic Public Speaking, including HPS Live attendees and new corporate clients
Let's Talk
Interested in hiring me to help you spread your message and expand your impact? Click on the button below.
I look forward to connecting with you.
