Seth Godin and Portfolio Publishing
To amplify Seth's own marketing campaign for the launch of his book, Meatball Sundae
To identify creative, cutting-edge ways to spread the message that aligned with the ideas in his book
To reach new audiences outside of his existing tribe
What Did We Create?
Created a new medium to feature Seth in conversation with other influential thought leaders
Identified leading authors in similar fields and persuaded them to take part in the series of virtual events
Facilitated five virtual roundtable discussions on the key themes in the book
Encouraged each thought leader to promote the free event to their own followers, thereby "mashing up tribes"
Designed incentives that were announced at the end of each event to drive book sales
Created fresh, new content around the book, which was recorded and distributed to the over 7000 people who registered for the series
Thought leaders involved:
David Meerman Scott
Andrea J Lee
14 influential thought leaders actively promoted the book to their tribes
The book was introduced to an audience of over 800,000 targeted potential buyers during the launch
Over 7000 people registered for the virtual series and received new content around the book
The virtual series helped contribute to Meatball Sundae becoming another best seller for Seth
Interested in hiring me to help you spread your message and expand your impact? Call me at:
214 358 0567
or click on the button below.
I look forward to connecting with you.