Seth Godin and Portfolio Publishing



The Goal:

  • To amplify Seth's own marketing campaign for the launch of his book, Meatball Sundae

  • To identify creative, cutting-edge ways to spread the message that aligned with the ideas in his book

  • To reach new audiences outside of his existing tribe

What Did We Create?

  • Created a new medium to feature Seth in conversation with other influential thought leaders

  • Identified leading authors in similar fields and persuaded them to take part in the series of virtual events

  • Facilitated five virtual roundtable discussions on the key themes in the book

  • Encouraged each thought leader to promote the free event to their own followers, thereby "mashing up tribes"

  • Designed incentives that were announced at the end of each event to drive book sales

  • Created fresh, new content around the book, which was recorded and distributed to the over 7000 people who registered for the series

  • Thought leaders involved:

    • Michael Port

    • David Meerman Scott

    • Chris Anderson

    • Tim Ferriss

    • John Jantsch

    • Tim Sanders

    • Andy Wibbels

    • Pam Slim

    • Dan Pink

    • Rich Sloan

    • Debbie Weil

    • Keith Ferrazzi

    • Mitch Meyerson

    • Andrea J Lee

The Result:

  • 14 influential thought leaders actively promoted the book to their tribes

  • The book was introduced to an audience of over 800,000 targeted potential buyers during the launch

  • Over 7000 people registered for the virtual series and received new content around the book

  • The virtual series helped contribute to Meatball Sundae becoming another best seller for Seth

Let's Talk

Interested in hiring me to help you spread your message and expand your impact?  Call me at:

214 358 0567

or click on the button below.

I look forward to connecting with you.


Seth Godin

Portfolio Publishing

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