Barbara Trautlein

Thanks to Elizabeth, my vision of being a recognized thought leader for Change Intelligence is now a reality. Even before I had a book, she saw what was possible for my message and gave me the strategy I needed to launch my book and grow my platform as an author, speaker and strategist. All of this has lead to repeat speaking engagements, top-tier clients, and unique opportunities I wouldn’t have had before. I couldn’t have done it without her!
— Barbara Trautlein

The Goal:

  • To grow her platform as a thought leader and recognized industry expert

  • To publish and launch her book around the unique message of Change Intelligence (CQ)

  • To expand her business model and visibility as a keynote speaker

What Did We Create?

  • Created new language and positioning for Barbara’s message and book

  • Expanded her online platform and presence on social media

  • Designed an overall strategy to help Barbara publish and launch her book

  • Secured high-profile endorsements for the book, including Jim Kouzes and Rosabeth Moss Kanter

  • Developed strategic partnerships with several key industry associations, conferences and groups

  • Created an ongoing follow-up strategy to help spread the message and build her brand after the launch

  • Redefined her business model to focus more on specific offerings related to the book, including keynotes, workshops, and a CQ certification program

The Result:

  • Success of the book led to additional speaking, media and partnership opportunities

  • Increased demand as a keynote speaker at national conferences and industry events, including several repeat engagements

  • Introduced the Change Intelligence (CQ) assessment to leaders across multiple industries and organizations

  • Created a CQ certification program for leaders and practitioners interested in using the system with their organizations and clients

  • Introduced Change Intelligence (CQ) to MBA and graduate-level courses at leading institutions, including Northwestern University

Let's Talk

Interested in hiring me to help you spread your message and expand your impact?  Call me at:

214 358 0567

or click on the button below.

I look forward to connecting with you.


Barbara Trautlein


Next Case Study

Carol Roth