To grow her platform as a thought leader and recognized industry expert
To publish and launch her book around the unique message of Change Intelligence (CQ)
To expand her business model and visibility as a keynote speaker
What Did We Create?
Created new language and positioning for Barbara’s message and book
Expanded her online platform and presence on social media
Designed an overall strategy to help Barbara publish and launch her book
Secured high-profile endorsements for the book, including Jim Kouzes and Rosabeth Moss Kanter
Developed strategic partnerships with several key industry associations, conferences and groups
Created an ongoing follow-up strategy to help spread the message and build her brand after the launch
Redefined her business model to focus more on specific offerings related to the book, including keynotes, workshops, and a CQ certification program
Success of the book led to additional speaking, media and partnership opportunities
Increased demand as a keynote speaker at national conferences and industry events, including several repeat engagements
Introduced the Change Intelligence (CQ) assessment to leaders across multiple industries and organizations
Created a CQ certification program for leaders and practitioners interested in using the system with their organizations and clients
Introduced Change Intelligence (CQ) to MBA and graduate-level courses at leading institutions, including Northwestern University
Interested in hiring me to help you spread your message and expand your impact? Call me at:
214 358 0567
or click on the button below.
I look forward to connecting with you.