In this first video in a 5-part series on #BookLaunchTruths, you’ll learn why no "one" strategy will make you a bestseller.
After wrapping up the book launch for Joey Coleman's "Never Lose A Customer Again" (which ended up at #2 on the Wall Street Journal Business Bestseller list), I've been thinking about some of the realities of book launches that most authors only recognize after the fact.
Just like you want to diversify your financial investments, it's good not to put all your launch strategies into one basket. For most authors, the reality is you won't know until AFTER the launch which strategies actually worked for you and which ones didn’t.
Watch the video below for tips and strategies on how to create a well-rounded launch and maximize your efforts.