3 Filters to Expand Your Impact (and Keep You on Track)
/When you’re called to make an impact, the pressure can sometimes be blinding. Even when you’re making progress and experiencing results, it can feel like you’re not moving ahead. When that happens, the internal pressure can cause you to grasp at the latest shiny objects or adopt other successful authors' strategies, hoping they will produce the same results for you.
Before you realize it, you may find yourself in a situation like this guy - bewildered and wondering how you got there.
How Clear is Your Vision?
Successful thought leaders know that it’s about more than being a “bestseller for a day” or somehow getting picked by Oprah. They have a clear vision of the transformation they want to create.
Beyond helping individual clients or delivering a single keynote, they will not rest until they see the impact of their message + work reflected in the wider industry and world around them.
If you’re reading this and realizing your vision is not as clear as it should be, stop reading and reconnect to your bigger WHY.
Choose Your Own Adventure
Once you’re clear on your bigger vision, the trick is to keep it top of mind and use it as a filter to help you reach your goals. Here are three filters I use with my clients to help them evaluate and choose the right strategies, opportunities and relationships.
Ask Yourself
Is it a fit for my unique skills, gifts and talents?
While there are some things you can outsource and other things you can improve with expert help, you can’t make yourself into a TV personality if that’s not who you are.
Is it a fit for my message? Will it help me reach my audience?
Just because you’ve heard that Pinterest sends more traffic to some websites than LinkedIn, it doesn’t mean that you’ll find your audience of executives and leaders hanging out there.
Am I actually willing to do it?
Forcing yourself to blog three times a week won’t work if your heart’s not in it. Even though I’m a strong writer, I’ve used teleseminars, webinars and video for the past few years to connect to my audience. Why? Because I had a case of writer’s burnout.
When you know and stay focused on the transformation you’re called to make, you’ll find your own adventure - and have much more fun in the process.
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