Thought Leader Platform Diagnostic (TLPD)
Do you want to be more than just a bestseller for a day? Do you want to be recognized as a thought leader in your industry
If so, you need an integrated strategy across all ten areas of your Thought Leader Platform (hover over icons for descriptions):
Here’s what I know to be true from working with top thought leaders, including Seth Godin, Michael Port, and Les McKeown:
YOU CAN'T BE A GAME CHANGER IF YOU'RE A FLASH IN THE PAN
Here's the reality. Many thought leaders that were recognized as best-selling authors, top speakers and media experts just a few years ago have fallen off the radar.
It's not as if these authors and speakers weren't trying their hardest to maintain their visibility and reach. Yet despite their efforts, they couldn't figure out how to turn that fleeting success into long-term impact.
How can you insure that this doesn't happen to you?
In this new market, the thought leaders who have staying power “get” that there are 10 elements of their platform they need to develop and master.
Some authors and speakers see mediocre results because they are missing some of these key elements. These gaps - which are not always easy to spot and recognize - can stop them from achieving lasting impact.
For others, they understand the 10 elements, but find themselves running in circles trying to apply them all at once. It’s not easy to identify the right priority and sequence for your overall strategy and business model. Without that insight, it’s not a question of IF, but how much time and money you will waste.
Promise and Benefits
The TLPD gives you a snapshot of your stage across all 10 elements so you know exactly where you stand - and what to do next.
There’s a multitude of benefits that clients receive when they invest in the TLPD, but the value for YOU boils down to these two:
#1: Your immediate benefit
I can guarantee that you are not using your time and money in the most effective way to grow as a thought leader.
After taking the TLPD, you will immediately know what to keep doing, what to stop doing, what to change and what to do next. As a result, you’ll sleep better at night, recoup wasted resources and see savings in your pocket as soon as we hang up the phone.
#2: Your long-term results
Although those immediate results are really enticing, there’s a more important benefit if you want to have staying power in your industry.
In a world where it's easy to lose your way, the TLPD is a compass for your career. When you understand YOUR current stage and location within YOUR big picture, it becomes crystal clear where you need to focus over the next 6 to 18 months.
Without this orientation and clarity, your path to being a recognized thought leader will take significantly longer than it needs to (and some of you may not even get there).
How Does It Work?
Step 1: Thought Leader Intake Questionnaire
Once you book your session, I will email you a detailed questionnaire that is designed to identify your stage as a thought leader and how your current strategy aligns with your message, business model, and goals.
To get the most out of your diagnostic session, you'll want to devote some quality time to answering the questions - more than you'd spend on skimming your social media feeds!
Just by filling out the questionnaire, you'll begin to recognize what's working, where you have gaps and where you need strategic direction to expand your results and reach.
Step 2: Thought Leader Diagnostic Sessions
Building on the answers you provide in the intake questionnaire, you will receive two live diagnostic sessions where we will not only confirm your current location and stage as a thought leader, but also identify what’s working, what’s missing and what needs to change so that you can follow the unique strategy that’s required for you to maximize your impact, visibility and income.
Session One: We’ll review and assess your positioning and overall goals to insure that you’re on track to be recognized as a leading voice with your audience and your industry.
Session Two: We’ll identify the unique mix of strategies you need in order to consistently grow your impact + income and fulfill your potential as a thought leader.
By the end of the diagnostic sessions, you'll understand your unique direction and the key steps - both immediate and long term - required to realize your goals. As a result, you'll gain clarity, focus and peace of mind, knowing you’re following the right strategy for you and making the best use of your time, energy and money.
Step 3: Customized Thought Leader Strategic Plan
After your live diagnostic sessions, you will receive a customized video report and transcript summarizing your unique Thought Leader Strategic Plan, including key areas of development and recommended next actions over the next 12 months.
Are you working really hard to grow your platform, but not getting the results you want and not clear on what to do next? Do you have questions about how the Thought Leader Platform Diagnostic can take you to the next level? Click here to send me an email and I will get back to you.