Have you ever been a part of an audience like this? Ok, so maybe you haven’t been caught picking your teeth in response to a bad keynote, but I bet you’ve experienced the boredom, frustration and disengagement that comes when you hear a stale presentation or a mediocre speaker.
While you can easily relate to this picture as an audience member, this image can also be your worst nightmare when it’s your turn to take the stage. This dreaded reaction is most noticeable when you’re speaking from an actual platform, but the truth is you can lose connection with your audience anytime you share your message - regardless of the medium.
Is Your Message Stale?
Although your delivery skills matter and impact your ability to influence, audience disengagement can also occur when you get tricked into thinking that you are “done” working on your message and platform. When this happens, you begin to believe that your same old keynote topics will always be relevant, that your website copy is “good enough” for a few more years and that the language you originally drafted to describe your book and work is still fresh.
Even though there are high-profile speakers on the circuit still delivering the same speech verbatim from 10 years ago, you won’t be able to get away with it. If your message feels inauthentic, outdated or out of sync with what your audience wants, you will lose connection with them.
How To Keep It Fresh
Successful thought leaders know how to stay up to date with their audience and their market. They also understand that their core message is dynamic, and they actively work to develop, refine and shape it.
Before you write your next article, prep for your next interview or deliver your next speech, take some time to evaluate your messaging. Ask yourself:
- How can I tell the story of my book + work in a fresh new way to speak to the changing needs of my audience?
- Can I add new stories and examples to my existing keynotes to make them more relevant or timely? (Or, is it time to create a new presentation?)
- Can I incorporate fresh language and examples to describe my methodology or process in a more powerful way?
- Does my website copy feel current and up-to-date? Does it convey what I most want clients and followers to know about me and the transformation I help create?
In a rapidly changing world and market, you can’t afford not to keep things fresh and timely. When you do, your audience will thank you and you’ll see better results from your efforts.
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