After wrapping up the book launch for Joey Coleman's "Never Lose A Customer Again" (which ended up at #2 on the Wall Street Journal Business Bestseller list), I've been thinking about some of the truths of book launches that most authors only recognize after the fact.
Today's truth is that no "one" strategy will make you a bestseller. Just like you want to diversify your financial investments, it's good to not put all your launch strategies into one basket. For most authors, the reality is you won't know until AFTER the launch which strategies will work for you and which ones won't.
Watch the video for some tips and strategies on how to create a well-rounded launch. This is Day 1 in a 5 day video series. #BookLaunchTruths