- To grow her platform as a thought leader and recognized industry expert
- To publish and launch her book around the unique message of Change Intelligence (CQ)
- To expand her business model and visibility as a keynote speaker
What Did We Create?
- Created new language and positioning for Barbara’s message and book
- Expanded her online platform and presence on social media
- Designed an overall strategy to help Barbara publish and launch her book
- Secured high-profile endorsements for the book, including Jim Kouzes and Rosabeth Moss Kanter
- Developed strategic partnerships with several key industry associations, conferences and groups
- Created an ongoing follow-up strategy to help spread the message and build her brand after the launch
- Redefined her business model to focus more on specific offerings related to the book, including keynotes, workshops, and a CQ certification program
- Success of the book led to additional speaking, media and partnership opportunities
- Increased demand as a keynote speaker at national conferences and industry events, including several repeat engagements
- Introduced the Change Intelligence (CQ) assessment to leaders across multiple industries and organizations
- Created a CQ certification program for leaders and practitioners interested in using the system with their organizations and clients
- Introduced Change Intelligence (CQ) to MBA and graduate-level courses at leading institutions, including Northwestern University
Interested in hiring me to help you spread your message and expand your impact? Call me at:
214 358 0567
or click on the button below.
I look forward to connecting with you.